A leavened pastry that symbolizes contemporary pastry-making, transformed into gelato without losing its identity. This is the concept behind Maritozzo 17, the limited edition born from the collaboration between Casa Manfredi —the signature pastry shop founded in Rome in 2015 by pastry chef Giorgia Proia and her partner Daniele Antonelli—and Gusto 17, a Milan-based premium artisanal gelato brand.
Two time periods, two Milanese stores
The flavor will be available during two distinct periods: from September 7 to 20, 2026, and, in celebration of Maritozzo Day, from November 23 to December 6, 2026. The participating locations are the two Gusto 17 stores in Milan, at Via Luigi Cagnola 10 and Via Savona 17, as well as the Salerno location at Piazza Portanova 36. The flavor will be available in cones, cups, and tubs.
Anatomy of a Flavor
Maritozzo 17 is built around a fiordilatte with a richer texture than usual, enriched with a maritozzo crumble that recreates its textural quality, and finished with rum and raisins —the signature ingredients of Giorgia Proia’s original dessert. The stated goal is not a faithful reproduction, but rather a translation of the pastry’s identity into the language of gelato: the same textures, the same aromas, a different format.
“The goal wasn’t to replicate a dessert, but to translate its identity into the language of gelato,” explained Vincenzo Fiorillo, co-founder of Gusto 17. Giorgia Proia emphasized that the collaboration is an expression of the creativity and passion that have driven the Casa Manfredi project since its opening.
Casa Manfredi: From the Capital to Milan
Founded in 2015 on Viale Aventino in Rome, Casa Manfredi is now a recognizable icon of contemporary Italian pastry. Giorgia Proia, an architect by training, honed her craft alongside masters such as Gianluca Fusto, Rolando Morandin, and Antonio Bachour, developing an approach centered on ingredients and artisanal precision. In 2023, Casa Manfredi opened a second location inside the Teatro di Roma, at Via dei Conciatori 5. With Maritozzo 17, the Roman project makes its debut in Milan through a partnership with one of the city’s leading gelato brands.
