Forget chopsticks, ceramic plates, and the formal ritual of table service. In Milan, the new frontier of street food takes the form of a colorful cylinder and the taste of high-quality raw fish. It’s called Sushi Tube and is the latest invention from Tokyo Pop, the spot on Via Marghera that’s literally taking social media by storm. The idea is as simple as it is brilliant: transforming the Japanese roll into a “push-up” experience, to be enjoyed just as you would a Popsicle under a beach umbrella. Just a light press of your thumb at the base and your favorite sushi rises upward, ready to be bitten into as you stroll past the shop windows of the Wagner district.
The menu: what’s inside the “tube”?
But what exactly do you eat at Tokyo Pop? The selection is vast and designed to suit every palate. It ranges from the classic Salmon Avocado (the purists’ favorite) to more elaborate versions with spicy tuna, crispy tempura shrimp, or entirely vegetarian options. Each “tube” is a perfectly shaped cylinder of expertly seasoned rice, wrapped in crisp nori seaweed that, thanks to the protective packaging, doesn’t get soggy but stays fragrant until the very last bite.
Tokyo Pop ’s menu is a riot of colors and flavors, with 8 varieties to choose from, ranging from the great classics to the boldest combinations. Each “tube” is a burst of fresh ingredients:
- Salmon Roll: The classic roll with salmon, avocado, cucumber, cream cheese, and tobiko.
- Tokyo Pop Roll: The highlight for those who love contrasts, featuring panko-crusted shrimp, cucumber, Philadelphia cream cheese, and a touch of spicy sauce.
- Mr. Scott Roll: For refined palates, featuring seared tuna marinated in teriyaki sauce, avocado, and tobiko.
- Veggie Roll: The fresh and light alternative with avocado, cucumber, and the sweetness of mango.
- Tuna Roll (for lovers of raw tuna and spicy mayo),
- Combo Roll (an explosive mix of panko-crusted shrimp and seared salmon),
- Pop In Roll with surimi and sesame,
- And the super-fresh Sunny Roll, perfect for those looking for a hint of mayonnaise and tobiko
Prices range from 11 to 15 euros, in line with Milan.
The “Convenience” Factor
Is tube sushi really that practical? The real secret to its success isn’t just the aesthetics, but the packaging technology. The tube protects the seaweed from the rice’s moisture: the result is a maki that stays crispy throughout your walk, eliminating the “rubbery” texture typical of traditional takeout sushi. It’s the ultimate solution for those who want a healthy meal but don’t have the time (or inclination) to sit down at a table with chopsticks and soy sauce. Plus, you can take it wherever you want—to the park, the office, or home.
Where are we? Via Marghera, 18, Wagner area
Would you give it a try? Or are you old-school, using chopsticks while seated at a table?
