The brand, part of The Estée Lauder Companies, brings the world of Clinique to the general public by transforming a bus into a fully interactive hub dedicated to beauty enthusiasts.
An exceptional event—so much so that several stops are already sold out! For several years now, Clinique has been guiding self-care enthusiasts on a journey marked by curiosity, learning, and fun. Today, this tradition is being revived and is coming to Italian town squares through the Clinique Campus project. It’s a new gathering space where beauty becomes a tangible, modern experience accessible to everyone, blending dermatological excellence, the latest makeup trends, moments of entertainment, and a spirit of sharing.
Tour Stops (Check for updates!)
Clinique Campus kicks off in Milan during Milan Beauty Week and will spread its energy throughout Italy from there.
- Milan – Piazza Gae Aulenti (September 17–18): 🔴 SOLD OUT
- Milan – Via San Marco (September 19–20): 🟢 SPOTS STILL AVAILABLE
- Rome – Casina Valadier (October 2–4)
- Naples – Piazza Dante (October 8–9)
The final chapter is yet to be written. The beauty community will choose where to take the Campus for its final stop.
Admission is free. To enjoy the experience without waiting in line, you can reserve your spot for free via the dedicated link. Reservations for Via San Marco are still open, while Piazza Gae Aulenti is sold out.
Campus Access at the Welcome Point (no reservation required): If you weren’t able to book online, you can go to the Campus Welcome Point (admission will depend on availability and current capacity).
Masterclass Access: spots for the special classes with Clinique experts and guest Beauty Coaches have sold out, and reservations are closed for all Milan dates.
The three stages of the Clinique experience
The experience on the bus is designed for the curious consumer: you can discover the latest innovations and the most viral beauty trends, from the new cream with PDRN and collagen to the new High Impact High-Fi™ Full Volume mascara.
At the Campus, you can meet Clinique experts for one-on-one consultations and receive personalized beauty tips. There will be interactive experiences, surprises, giveaways, and iconic products. Up to 50 Almost Lipstick Black Honey shades will be given away every day, as reported by Vanity Fair Italia.
