Amazon’s first physical store in Italy focused on beauty and personal care products, and with an area dedicated to over-the-counter drugs with the presence of pharmacists, has opened in Milan. Inside is a wide range of beauty products that meet the different needs of each customer, from Roche Posay, Avène, Eucerin and other brands.
Amazon’s first physical store
The store presents a careful attention to the technological aspect: in fact, inside you find with a series of interactive screens, called “place and learn,” which explain the product with a video, simply by placing it on top.
In addition, the store offers not only the beauty products mentioned above but also a free personalized consultation of one’s skin at the Derma Bar. How it works: the stations where you sit take a photograph of your face, and with the help of an AI model, analyze your skin so that the consultants on hand can recommend an ideal product for you.
It should be noted that the store is disconnected from Amazon.co.uk so prices will be different from the online portal.
Where:Piazzale Luigi Cadorna