Milan has been dyed pink. In Piazza San Fedele 2, just a stone’s throw from the Duomo, the Lavazza Flagship Store has been transformed into a coffee pop-up that looks like something out of a dream: it is the meeting of Lavazza and Barbie, two icons of Italian and international lifestyle.
Here the coffee is dressed in glitter, the brioches turn pink and every corner is perfect for a photo to share.
It is an ephemeral experience, designed for those who love fashion, creativity and unique moments to live (and immortalize). In fact, the pop-up will only remain open until November 2, 2025.
The Pink Limited Edition Menu: coffee, sweets and wonder.
Lavazza is a master at transforming spaces into experiences. Founded in 1895 in Turin, Italy, it is now one of the world’s most beloved coffee brands. Present in more than 140 countries, it serves more than 30 billion cups each year.
For this occasion, the Pink Limited Edition Menu in Milan, designed by the Lavazza Training Center, is a declaration of love to the color pink and sweetness. Each drink is a small work of art to be enjoyed and photographed:
- Espresso Nuvola: the classic espresso with a cloud of pink cotton candy.
- Glittery Cappuccino: a creamy cappuccino with white chocolate cream and sparkling highlights.
- Glam Crioche: a soft brioche-croissant filled with pink white chocolate cream.
- Marshmallow Blendissimo: an espresso with fiordilatte ice cream, strawberry syrup and marshmallow.
- Choco Babyccino: a milk chocolate with pink topping, perfect for little ones.
Each drink was created to impress both the palate and the smartphone lens: pastel colors, creamy textures and “Instagram ready” details make for an irresistible experience.
The Barbie Coffee Shop Playset Come to Life.
The heart of the Milan pop-up is the Barbie Coffee Shop Playset, recreated in full scale.
Inside the Lavazza flagship you can enter the Barbie world: among the cups, muffins and mini thermos, everything echoes the atmosphere of the famous toy.
There’s even a giant doll box where you can take a photo as a real Barbie – perfect for a post or story that will drive your friends crazy.
Milan’s most glamorous collaboration: Lavazza × Mattel
Lavazza’s flagship store will have no shortage of collectible Barbie dolls for the occasion, starring in a unique display:
- Barbie & Ken Holiday Magic 2025: a sparkling duo dressed in gold, between Christmas elegance and holiday spirit.
- Barbie 80th Annivers ary: a tribute to Mattel‘s 80th birthday, with looks inspired by 1950s glamour.
- Barbie Astronaut: the iconic Barbie becomes an inspirational model, in the model symbolizing female empowerment and boundless dreams, celebrating 60 years of travel beyond Earth.
The Lavazza × Barbie collaboration was created to celebrate creativity and the ability to reinvent oneself, uniting two brands that are part of the Italian collective imagination.
Where to find the Lavazza× Barbie pop-up in Milan.
The Lavazza Flagship Store in Milan that hosts the pop-up in homage to Barbie is located at Piazza San Fedele 2, a few steps from the Duomo.
This elegant and cozy place has been transformed into an unprecedented pink coffee experience for just a few weeks.
Go take it for a spin before it disappears! The pop-up will close on November 2, 2025.