Strike a pose, Fashion Week has arrived in Milan. This February is truly eventful for the city, and March looks set to be no different. The Olympics ended on February 22, and before returning to the slopes, Milan is taking a short break from sports to return to fashion. From February 24 to March 2, the city will host Fashion Week, where new, incredible collections will be presented.
This is how models and designers return to populate the streets of the fashion capital, as well as the most extravagant pop-ups and the most exclusive events. Free hot chocolate, a truly trendy café, and the hottest concerts of the moment: what is really worth doing in Milan during this Fashion Week?
The best pop-ups around Milan
Looking for some free gifts or experiences? As every year, don’t miss the legendary pop-ups, where you can even get a free coffee. Among the best is Canada Goose, located in Via dei Giardini 1 until March 1, where you can take home a delicious hot chocolate and a new tag to attach to your suitcase, while you wait for your next trip.
Melinda is also getting into fashion this year, with a pop-up full of free experiences in Via Vincenzo Capelli ( Portanuova). Here, among gadgets and photo booths, you can grab some nice souvenirs and, of course, a juicy Melinda Dolcevita to enjoy on your way to the next pop-up.
The most fashionable café in town
After its huge success in London, the coffee shop most loved by it girls is coming to Milan. From February 26 to 28, the Vogue Café will open at the Fondazione Officine Saffi (Via Giovanni Battista Niccolini 35a). What to expect? This space will host ceramic workshops by Officine Saffi, live styling sessions with stylist Deborah De Groot and shopping writer Lucrezia Malavolta, curated by Twinset, and a public reading dedicated to the March 2026 issue of Vogue Italia with lifestyle & news editor Francesca Faccani.
What else? Dedicated shopping, a flower market where you can create your own bouquet, and of course coffee. The food and drink options will be extremely aesthetic and tasty, such as the famous Angel Cake from Oslo Made in Heaven and the famous fruit extracts “The Runway” and “The Cover.”
Also curated by Vogue, we cannot fail to mention the PhotoVogue Festival, which celebrates its tenth anniversary from March 1 to 4 with Women by Women at the Braidense National Library, Pinacoteca di Brera. This edition is dedicated to women, to their way of expressing and representing themselves historically but also in the current political and cultural climate through exhibitions, presentations, and screenings that will be open to the public.
The Fashion Hub
A new edition of Fashion Hub, organized by CNMI ( National Chamber of Italian Fashion), is also returning to the city. From February 24 to March 1, 2026, a meeting space dedicated to the next generation of creatives will open, with innovative projects open to the public hosted for the first time at Palazzo Morando.
Among the highlights are the exhibition Future Threads: Italy’s New Wave, curated by Sara Sozzani Maino, which explores cutting-edge Italian creatives, and the event New Gen, New Ethos, which will showcase emerging brands that focus on responsibility, inclusivity, and positive impact.
Your evenings: chic, romantic, Fashion Week
Fashion Week certainly doesn’t stop in the evening. From February 25 to 27, at the Fondazione Sozzani, in the early evening you can see bothPaving the Way – Franca’s LegacyandChaos and CreationbyFrancesco Carrozzini, a series of screenings open to the public by reservation dedicated to Franca Sozzani, the historic editor-in-chief of Vogue Italia.
Candlelight concerts will be held at Casa Cardinale Ildefonso Schuster. On Saturday, February 27, there will be a special edition dedicated to pop classics such as Michael Jackson’s Beat It, Whitney Houston’s I Wanna Dance With Somebody, and Britney Spears’ Toxic, while on Sunday, February 28,the Auditorium San Fedele will host a concert dedicated to De Andrè and one to Vivaldi’s Four Seasons.
Finally,at the Apollo, on Thursday, February 26, starting at 11:30 p.m., you can dance to the beats of international DJs during the Lost MFW Afterparty, while at Bluesquare, also on Thursday, you can let loose until midnight for free during the CRZ x MFW event to the hits of Ivy, Yung Dre, and Gianlorenzo Sbaragli.