Whether you like it or not, we are all a little overwhelmed by the atmosphere of the 2026 Winter Olympic Games in the city. Pop-ups, exclusive events, and new experiences not to be missed are popping up on every corner. The fear of missing out, that FOMO that accompanies us at every major event, and that at the end of the Games we will be left with nothing “concrete” in our hands, is real.
But what if we told you that you could take home a unique and free souvenir, created especially for these Olympics?
YesMilano has launched a really fun initiative that will drive collectors crazy. A “treasure hunt” that will allow everyone, tourists and residents alike, to discover the city. In fact, anyone who wants to can try to get their hands on one of the iconic official pins every day.
An activity that will take participants through the neighborhoods of Milan, from the most famous ones such as Brera and San Siro to the lesser-known ones such as NoLo. From February 7 to 18, anyone who wants to can embark on this fun journey around the city in search of pins, each inspired by a symbol or tradition of Milan.
Rules and itinerary
Every morning at 8:00 a.m., the official Instagram account @visit_milano will reveal the exact distribution point for the day, which will open at 12:00 p.m. The pins will be given out for free, one per person, while supplies last. The exact location remains top secret until the day itself, but below you will find the calendar with the neighborhoods featured in each stage:
- February 7 – NoLo
- February 8 – Torre Velasca
- February 9 – Navigli
- February 10 – Brera
- February 11 – Castello Sforzesco
- February 12 – Porta Venezia
- February 13 – Isola
- February 14 – Porta Romana
- February 15 – San Siro
- February 16 – Sarpi–Chinatown
- February 17 – Duomo
- February 18 – Panettone pin (only for those who already have two pins and have published one (or more) stories tagging @visit_milano)
For those who don’t feel like running all over town during the Winter Olympics, the pins are available in the official store for €12 each.