A huge yellow truck has pulled up on Via Durini and will remain there from November 12 to 14. It’s the LEGO Holiday Lab, a 17-meter-long truck filled with LEGO for everyone to play with.
The massive four-wheeled workshop will set off from Milan to travel across Italy this Christmas, bringing with it a charitable mission as well as secret guests that visitors can meet between one brick and another.
In Milan, Madame—a longtime fan of the Danish brand—will kick off the event. “About fifteen years ago, I started playing with LEGO during a period of loneliness, when I discovered that I really liked myself. Since then, I’ve never stopped playing in general. Playing makes life better!”
Workshops, escape rooms, and a charitable initiative
The yellow LEGO truck is designed for all ages, from children who love building to the many adult fans. Sets, bins of bricks, and original displays bring to life a space where you can immerse yourself in the festive atmosphere.
On the lower level, younger children can take part in a real Christmas-themed escape room, with puzzles and challenges to solve with the whole family, to gain access to the upper level and become Santa’s helpers, building a keepsake with their own hands to take home.
The event also serves as an opportunity to showcase the Build to Give charity initiative. By building a little heart out of bricks, LEGO will donate its sets to children in need through the organizations Fondazione ABIO Italia ETS, Banco Alimentare, and Heart4children APS.
Admission is free, but reservations are strongly recommended.
The Journey of the LEGO Holiday Lab
LEGO’s journey doesn’t end in Milan but continues on a tour that spans Italy from north to south. The second stop will be Turin (November 28 and 29), followed by Genoa (December 5 and 6), Florence (December 8 and 9), Rome (December 12 and 13), and finally Naples, where the truck will arrive from December 18 to 20, featuring a special appearance by two artists who are still unknown but deeply loved by the Italian public.
