Normal, the Danish beauty and home products chain, is preparing to open a new store in Milan at the Milanofiori shopping center in Assago. The opening is scheduled for summer 2025, marking the brand’s expansion in Italy after recent openings in Rome.
The company is actively seeking staff for the new Milan location, offering several job positions.
The Normal phenomenon: from Danish concept to European success
Normal, founded in Denmark in 2013, has quickly conquered the European market with its innovative retail concept. The chain offers a wide range of branded products at competitive prices, with discounts of 30 to 50 percent compared to traditional retailers.
Normal’s success is based on three basic pillars: a wide variety of products with more than 3,000 items in the catalog, affordable and stable prices, and a continuous restocking with new products.
This winning formula has led Normal to rapid expansion, with more than 850 stores in nine European countries and sales exceeding 270 million euros.
The unique shopping experience in Normal stores
Normal stores are designed to offer an engaging and ever-changing shopping experience. The circuitous layout guides customers through different product categories, creating an atmosphere similar to a “treasure hunt.”
This innovative layout, comparable to that of other Danish chains such as Flying Tiger, invites consumers to continuously explore and discover new items.
What to find at Normal: from beauty products to snacks
Normal offers a wide range of everyday products, including skin and hair care products, make-up items, oral hygiene products, household cleaning items, supplements, snacks, and beverages.
The chain offers both well-known brands such as L’Oréal, Colgate, Gillette, and Max Factor, as well as lesser-known or exclusive brands.
Normal’s pricing policy is characterized by fixed and affordable rates, with no discounts or special offers.
This approach allows customers to buy at bargain prices at any time, without having to wait for promotion periods.
Normal in Milan: details on the opening in the Milanofiori shopping center
The new Normal store will open its doors in the summer of 2025 at the Milanofiori shopping center in Assago, just outside Milan.
This strategic location will allow the brand to reach a large pool of potential customers in the Milan metropolitan area.
The opening in Milan follows the success of recent openings in Rome, confirming Normal’s commitment to expanding in the Italian market.
Job opportunities: Normal seeks staff for Milan store
Ahead of the opening, Normal has launched a recruitment campaign for several job positions.
For all positions, Normal is seeking candidates with a strong passion for retail and a positive attitude. Specific opportunities include:
- Assistant Store Manager (full-time and part-time)
- Sales Assistant (full-time)
- Sales Assistant (part-time, 25 hours per week)
Applications can be submitted directly through Normal’s official website by February 28 for the Assistant Store Manager position and March 15 for the Sales Assistant positions.