After last year’s great success in Corso Como, where the 25th anniversary of One Piece was celebrated, the beloved Japanese anime returns to surprise Milan with an extraordinary initiative: for the first time, the iconic windows of Rinascente in Piazza Duomo will be completely transformed, immersing passers-by in the atmosphere and among the characters of the universe of Monkey D. Rufy and his crew. A granduioso One Piecer-themed pop-up store is coming to Milan.
The event will be held from July 8 to 21. Manga fans will be able to find on the -1 floor of the department store the exclusive pop-up corner with official One Piece products signed by Bandai and Toei Animation. Stunning scenery and everything themed, it will be like being part of Captain Monkey D Rufy’s crew.
An experience that will bring together dozens of fans, cosplayers and curious people in one of the most renowned department stores in Italy.
The One Piece pop-up store
Pirates come to town: Roronoa Zoro, Nami, Usop, Sanji, RennyRenny Chopper, Nico Robin, Franky, Brook, Jinbe led by Cappella diPaglia are about to conquer in Milan. The One Piece pop-up store will surprise the Milanese capital, who will be the best cosplayer? We will find out in Rinascente from July 8 to 21. The event“once again underscores the strength of One Piece in the global landscape: a constantly expanding phenomenon that unites generations, cultures and visual languages. In Italy, the franchise continues to record excellent results, ranking among the most recognizable and best-selling Japanese brands in the licensing and consumer product market.” As we read on toystore.biz.
In addition, the initiative is also meant to be an opportunity to introduce One Piece to those who are not yet familiar with it, offering a first meeting in a setting as unusual as it is prestigious as La Rinascente. A place that every day attracts thousands of visitors from all over the world, perfect to tell the story of a global phenomenon capable of linking different cultures, generations and lifestyles thanks to its transversal and inclusive nature.