This weekend, Feb. 21 and 22, it will be possible to enter a Mulino Bianco in Milan’s Gae Aulenti Square. The initiative was created to celebrate the 50th birthday of the Barilla brand of baked goods, a brand created to differentiate it from the one dedicated to pasta production. For the occasion, one can actually experience inside the iconic Mulino Bianco that we all know and have seen on television. An immersive experience where you can dream and also enjoy a special breakfast, as we read in Milano Today.
You wouldn’t expect to see a mill that smacks of the countryside and nature in the midst of the skyscrapers of Milan, one of the most modern areas of the city: yet on February 21 and 22 you will be able to live this experience.
Indeed, there is no Italian home where a Mulino Bianco product has not entered even once, but perhaps not everyone is aware that the mill used for the first TV commercials really exists: it is located in Tuscany, in the province of Siena, in the municipality of Chiusdino: the Mulino delle Pile
Who has not grown up with the myth of this house? Who has not dreamed of entering it? The experience will allow you to reopen the drawer of memories, go back to childhood and dream. Did you also make the collection of surprises in Mulino Bianco snacks? A dip into the past to experience.
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